Ombeline Rosset speaks to Teztalks Radio about NFTs and Objkt.com

TezTalks Radio EP 30: Inside Objkt.com with NFT curator, Ombeline Rosset

TezTalks
January 31, 2022
Objkt.com emerged as a way for NFT artists on Tezos to auction their work. Since then, it's evolved into an NFT platform and marketplace aiming to connect all Tezos-based NFTs into a single outlet. In this episode of TezTalks Radio, we meet Ombeline Rosset, who is charged with curating the platform – and evangelizing the growing NFT space.

Ombeline Rosset, also known as Cabline1 on Twitter, originally came from a law background, but her interest in and collecting of NFTs landed her a job as Objkt.com's curator.


Before working at Objkt.com, Rosset was an NFT collector but became aware many artists were struggling to get noticed. So, she decided to do something about it, by posting on Twitter more regularly about the emerging artists she had discovered and the NFTs she’d collected. Deciding she had had enough lawyering, she then posted on Twitter that she was job-hunting and her work on Twitter got her noticed by Objkt.com, which quickly hired her. 


"I am the curator of the front page of Objkt.com, and I also manage their social media," she said. "Our goal with the front page is to bring attention to emerging artists and give them a platform."


While the NFT space has been dominated by pixel art, generative art is emerging as a hot new area for collectors. Rosset also said traditional art forms, including music, photography, and sculpture, are emerging as growth areas. Games are also an area of interest to Rosset.


"We are seeing more and more music NFTs," she said, pointing to Linkin Park musician Mike Shinoda's recent Ziggurats collection, limited to 5000 pieces. The Ziggurats collection is a generative mixtape, which is a nod to the current trend for nostalgia around the turn of the century.


Crypto art's uniqueness


NFTs are a new way to sell art, one available to a global audience, but Rosset said any artwork can become an NFT, even sculpture. "My uncle is a sculptor, and you can take a picture or video of the sculpture and mint it as an NFT. Anything can become an NFT."


And while anything can become an NFT, Rosset said there is widespread resistance to them because of their association with  crypto and the broad perception blockchain is bad for the environment.


"There's less resistance when the NFT is sold, and the buyer pays with fiat currency. The fact you can pay with crypto is not widely accepted, and it's also complicated for the average person because you need to create a wallet," she said. "There is a specific vocabulary, and we need to explain to people how it works."


The traditional art world is also slow to come on board with NFTs and blockchain, while some galleries view NFTs as a threat to their business. Some countries have regulatory hurdles, particularly in Rosset's native France. 


Tips for new artists


Rosset's number one tip for new and emerging artists is to get a Twitter account and link it to their Objkt.com account. The next step is to interact with artists doing similar work. "Look at their collections and the people who collect from them. If your work is similar, the collectors are also likely to collect from you."


It's also important not to get discouraged as an artist if you're not immediately making big sales. As Rosset points out, new artists are not making big sales in the traditional art world in the first weeks or months, and the NFT space is no different. 


Artists also need to decide if they're going to mint collections or single pieces. Collectibles are in fashion, but the collectibles buyers are also noticing other, more limited-edition art on the platforms and are becoming interested in it.


The only problem with unique ‘’1/1” editions is that you're contributing to the community less as the artist. "If there are 100 editions and one hundred collectors, those collectors will interact with each other, speak about you and build a community around your work."


Objkt.com is also committed to listening to its community, she said, and as part of this, artists and collectors can submit feature requests for new functionality on the site. The idea is to make it easier for artists to promote their work and get discovered and collectors to find new and emerging artists to support.


Rosset said much of her time is taken up with educating people about NFTs and blockchain when not spent curating new work. "On my Twitter, I am trying to show people what sort of work is available on the platform, and also encouraging artists to do things like link their Twitter to their profile."


And what of 2022? "I am working on some exhibitions, as well as creating a space for AR NFTs for Objkt.com," concluded Rosset. "I am also very excited about creating exhibitions of NFTs in physical spaces."

Key Takeaways:

  • objkt.com is the largest marketplace devoted to NFTs minted on  the Tezos blockchain.
  • objkt.com's curator, Ombeline Rosset, swapped a career in law to manage the front page of the marketplace and the community's social accounts. 
  • While NFTs are still in their infancy, they are already stepping into the realms of augmented reality and 'IRL', with physical exhibitions the world over. 


Find Rosset on Twitter @cabline1, via the Objkt.com website, or on Discord. 

Image by Tezos via Unsplash


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